Emma develops responsive apps for web, iOS and Android, built to meet business requirements to ensure ease of use and increased conversions. Her experience includes working as a frontend developer building e-commerce, subscription, SAAS, internal and marketing apps.

Prioritising user experience in her UX/UI designs, Emma builds an inuitive and fluid experience on web or mobile, resulting in returning users and more sales. With experience in digital marketing, Emma implements SEO and keyword strategies with web copy and technical SEO, she also integrates user behaviour tracking to optimise designs and to provide data for performance of designs and paid ads to monitor ROI.

As a frontend developer, Emma works with React.js for web, React Native for iOS and Android, Shopify, Webflow, Wordpress and Webflow. Emma also has backend experience and works with Python and MongoDB to manage databases and to build APIs. She implements user behaviour tracking with Google tag manager and creates custom events for specific tracking of user interactions and conversions. Her background in working for start-ups has allowed her to gain versatility, a vast range in skills, and knowledge working with a variety of CMS platforms like Contentful, Hubspot, Webflow and more.

Having worked in agile environments as a developer, Emma works well with large and small teams and she is a self-starter. She is efficient, values strong communication to ensure a timely delivery of projects, meeting business and customer needs. Emma's diverse background and personal passion for art and painting has been beneficial in the execution and understanding of designs, attention to detail and scoping.